Inside the bareMinerals Skincare Press Launch

One of the big projects we have been working on at bareMinerals this year is the launch of the exciting new bareMinerals skincare line, which launches nationwide this June 2016.

As part of the launch preparations, us in the PR team organised a big bareMinerals skincare press launch at the Oui rooms in central London. We invited a range of press, bloggers and Influencers down to hear a presentation on how bareMinerals have become the first beauty brand to harness the powerful ‘long life herb’, a superfood plant growing on a Japanese island, in their hero serum SkinLongevity.

We also had stations for the cleansers and moisturisers in the range, where guests could experience the sensorial textures, as well as a Complexion Rescue makeup artist stand offering shade matches with the new shades launching in July.

As my post on 10 things to Consider when Organising a Beauty PR launch has been so popular, I thought I’d share some insider images from the bareMinerals skincare press launch day below – let me know what you think!

*Some pics taken from fabulous colleague and fellow blogger Katie!

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